Amazonian enterprises have more than just products to offer. They have stories to tell about their communities, their traditions, and the people who make their work possible.
As part of the regional AmazonBeEco project, organizations from our partners network participated in a storytelling training initiative that helped them develop new skills to share the stories behind their enterprises and the communities that bring them to life.
During the First Regional Gathering of Amazonian Entreprises, the storytelling competition recognized the efforts of organizations exploring new ways to communicate the value of their initiatives, including enterprises like ASOPROMAS and Witoca.
Witoca founders Favio Legarda and Andrea López with our Executive Director, Wain Collen.
Witoca's experience, rooted in the production and processing of Amazonian coffee, demonstrated how communication can create opportunities for younger generations to become involved in developing their enterprises.
“We have a group of young people who are just beginning to take an interest in marketing or are already studying it,” shared Andrea López, co-founder of Witoca, reflecting on the opportunities they have found to develop new skills through storytelling and product communication.
Working group with representatives from Witoca, Sacha Ayllu, and Brisas del Campo.
Their experience reflects a fundamental aspect of community-based bioeconomies: creating spaces where younger generations can contribute their knowledge, develop skills, and find opportunities to build their futures within their own territories.
At Witoca, the participation of young women interested in marketing and communication has opened new opportunities to tell the story of Amazonian coffee from their own perspectives. In this way, storytelling not only helps connect products with new audiences but also recognizes the talents and ideas emerging from within the associations.
Discover Witoca's experience participating in the storytelling training.
